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Product Modules
euro.message is a multi faceted e-marketing platform, equipped with e-mail and sms sending services, spam prevention tools, content design services, database creation tools and strong reporting capabilities.
Together with the different modules, which are available on the platform, you can comprehensively plan, implement and track all of your e-marketing activities.
Campaign mailing module
A complete mailing & delivery service
Mailing configuration feature:
In order to assure that the campaigns are being mailed from a specific e-mail address, you may define the sender name and address section in accordance with your corporate rules. The sender e-mail extension is being made from your company's real domain name.
Mailing time setting feature:
With the help of campaign planning tools, you can determine the date and time of publishing for each of your campaigns. By using these tools, you have flexibility allowing you to effectively plan campaigns. Furthermore, if you receive new data or otherwise need to edit your mailings, you can change your campaign programme anytime you like and even change a campaign which has already started to be mailed out.
Fast mailing feature:
Our high-performance delivery infrastructure is able to cope with 1 million messages per hour per campaign (this may vary depending on the quality of your list and type of creative content). You may also define the mailing speed based on your needs. For example, you may decrease the mailing speed for those campaigns with high success potential, where you are expecting high return rates. Thereby, you would prevent your website or customer services team from getting overloaded at once. Alternatively, for those campaigns where timing is very important, you may prefer the maximum mailing speed.
Test and approval mechanism feature:
To control whether your mails are being opened properly at different ISPs, prior to real mailing, you may check the draft mail to the test group which you have created. Furthermore, if you would like that the draft you will be sending to pass through an approval mechanism, you may appoint as many people you want as the authorising authority. As long as the people you have selected do not give approval for the e-mail, no mail will be delivered.
SPAM prevention feature:
euro.message, besides the high quality mailing spped, is also offering unique campaign delivery technologies and services in order for you to be sure that whether each message has reached the inboxes of the subscribers. Furthermore, our specialised customer support team is also ready to help you if your authorised marketing messages are being blocked by the ISPs.
Strong ISP relations
euro.message appears on the "white lists" of leading ISPs, such as Hotmail, MSN and also other Turkish ISPs. We pursue strong relations with these ISPs. Due to the tools euro.message offers, the mailing process is in line with the expectations of the ISPs regarding authorised e-mail applications.
CAN-SPAM, Sender ID and DomainKey
euro.message CAN-SPAM fulfils all legal requirements ensuring your actions are in accordance with the law. Furthermore, euro.message offers built-in methods in order to properly code messages to Hotmail Sender ID and Yahoo DomainKeys e-mail verification programs.
Avoid the Spam filters!
By carrying out the spam test offered by euro.message, you can detect whether or not your content or message coding would create a potential problem, which might trigger any spam filter.
Content Management Module
With the Editor module, prepare your campaign visuals within less than 15 minutes
Editor Feature:
East Design and Creative Content Arrangement
The Editor Module, which does not require any HTML coding knowledge, is a tool set for the companies which engage in marketing activities, where they can download ready-made templates, and create and edit their designs. In addition to these tools, there are tools available within the Editor Module where professional users with knowledge of HTML code are able to directly edit the HTML.
Manage your creative content using either the "Expert" mode or the "Visual" mode. If you would prefer the Visual mode, you can use the graphic editors, which do not require any technical knowledge in order to design your creative content.
Either use your own HTML code, or take something from the euro.message template library, or ask us for design support. Our vast number of content design tools will help you to create professional e-mails which are are in line with your branding. The visual, content, document and survey library allow you to store all your digital assets at euro.message.
Customization Feature:
Use the customisation feature to implement one-to-one strategies and increase the subscriber return rate.
Besides the "To", "From" and "Subject" lines of an e-mail, you can customize the body text and creative design, thereby establishing relations with your subscribers list on a more personal basis.
Customisation of the Recipient
With only simple data, such as names and surnames, you can customize your marketing messages. Or, you can use more than just simple data and adapt your content based on the replies you've received from your previous e-mail campaigns and purchasing stories, in line with geographical and behavioural data. You can also integrate personal account information from a loyalty program or identity codes into the messages you've sent. Thereby, with minimum effort, you may assure that each message you've sent is in compliance with the customer's needs.
Customisation of the Sender
The sender name in your e-mail campaigns must definitely belong to a secure source (to you or to your brand). In order to maintain this trust, you may customise the "from" line with the name of your company's manager or sales director.
Dynamic Content Feature:
euro.message Dynamic Content application allows a customised subscriber experience at all levels, ranging from e-mail content, to subject lines, even to search result pages.
euro.message eDynamic content tools allow you to create marketing proposals or newsletters with a vast number of visual and text content. For example, a photo, which is part of your creative content, can be changed based on the gender of the members on your subscribers list.
Furthermore, you can dynamically customise the content by considering the past behaviour of your customer. For example, you may offer a special discount for people who have not made a purchase from you within the last 18 months or you may offer a special gift for your best customers for their loyalty to you.
As you dynamically customise the content of your e-mail, based on the data and behaviour models, you may get learn more information about your valued customers in the process.
Create unique content (visuals, suggestions and more) for each one of your subscribers. Simply define the corporate requirements and appropriate content, and then let the application take care of the rest. Please keep in mind that the Dynamic Content Marketing activity can be stored and reused at a later time to maximize marketing activity.
Steps:
- Creation of dynamic content
- Email Design
- Defining the customer preferences
- Placement of dynamic content in the mailing, based on customer preferences
- Email delivery and follow-up of the results
Marketing Support Module
Social Sharing Feature:
The Social Sharing application allows your subscribers to share their e-marketing messages thanks to a large number of sharing features, helping them to establish closer relations with you. By authorising your customers to share their messages, you ensure that your mailings reach more people, building closer relations with your customers and their online environments, and creating subscribers lists.
Social Sharing is composed of the following 2 main parts.
- Direct Social Sharing. This feature allows your subscribers to share the content directly on Facebook, Twitter, MySpace, LinkedIn and other online social networks with just a single click. Access the data as to how many people the message has reached over social media and how many new subscribers you have gained.
- Forward it to your friends. This allows your subscribers to share your messages with their friends via e-mail. The "Forward it to your friends" feature allows your subscribers to add a personal note and send it to their friends via e-mail. Acess the data to find out how many times your message has been forwarded and how many new subscribers you have gained.
By tracking the data, you can prove the effectiveness of your current campaigns and also get new data to develop your social network strategies. While your subscribers gain the power to share their brand experiences with their social network environments, you have the opportunity to become known as a reliable brand by the users of these networks.
E-mail Optimiser feature:
With e-mail optimiser, we optimise your e-mail campaigns' subject line, content and layout on a real time basis.
E-mail Subject Optimiser:
Subject Optimiser sends mails to different customers with different subjects. It statistically defines the subject with the highest hit rate and uses the subject with this highest hit rate for the future mailings.
Step: E-mail delivery: Different subjects are determined through data analysis. Then this e-mail with a specific subject is sent to a limited address list for test.
Step: Measurement and optimisation: euro.message E-mail Optimiser defines the most successful subject from the various subjects tested, based on the hit rate of the recipients who have read the e-mail. Following the selection of the most successful subject, this subject is used for the follow-up system deliveries to assure a high return.
More detailed information regarding e-mail test processes can be found in the Blog pages.
E-mail Image Optimiser
E-mail Optimiser sends different images to different customers and statistically measures the most successful image based on the hit rate. Following this, euro.message E-mail Optimiser sends the image with the highest return rate, to your next customer.
1. Step: E-mail delivery:Different areas and parts of the e-mail, such as titles and images are selected for the testing process. After the selection of the different elements for the text, this e-mail is sent to the email address list.
2. Step: Recipients read the e-mail: Different images are shown to the different e-mail recipients. All of the images on the e-mail are stored on the server from which the e-mails are sent. Therefore, as the recipient opens the e-mail to read it, the images will be called from the server and loaded onto their computer.
3. Step: Measurement: euro.message E-mail Optimiser determines the most successful image amongst different images, based on the measurement of the hit rates amongst the recipients, who read the e-mail. After the selection of the best image, the system uses this image for its mailings in order to obtain a high return.
4. Step: Optimise: Starting from this moment onward, euro.message E-mail Optimiser uses only the image in its mailings which had the highest hit rate, and as the next recipients open their e-mails they will see the optimised version of the e-mail.
More detailed information regarding the e-mail test processes can be found in the Blog pages.
Integrated Platform feature
Multi-channel Marketing over a Single Platform
The interactive marketing campaigns carried out across all of the channels, with multivariate and easy-to-use technologies at euro.message, include not only a targeted e-marketing, but also corporate SMS, social network marketing and website marketing.
With euro.message's services, you can send SMS messages, e-mails and faxes at the same time based on your channel priorities. For example, you can set the system up so that if the e-mail you have sent is not delivered, you can send an SMS. If your SMS does not reach its target, you can send a fax.
Furthermore, you can base the type of message you send on your customers' channel preferences.
What does the euro.message interactive platform offer you?
- The opportunity to establish two-way communication with customers due to inbox authorised delivery, customisation and e-mail sending based on behaviour.
- SMS: The power to send time-sensitive notifications and updates, with fullly integrated SMS and mobile marketing hardware by using 160 characters or less.
- Social Marketing: Increase communication across e-mail, websites and social media, list enlargement and tracking of real time subscription loyalty.
- Websites: Design of customised communication styles with basic themes and broad scope integrations, ranging from e-mails to websites.
- Fax and Print: Extension of offline mailings is available to ensure you can contact the customers through every channel.
Use euro.message message channels to design, move ahead and create an innovative campaign. Furthermore, you may find that you are engaging with the users in a way that they had never thought possible. Whether your platform's needs are simple or complex, euro.message offers extraordinary solutions.
Member Management Module
Member gathering feature:
- Registration box: By adding the pre-made registration box on the system to your website, you have the opportunity to instantly gather customer e-mail data from your site.
- Member registration form: Together with a registration form, which you are able to create on the system, you will have the opportunity to gather any type of demographic information and areas of interest from your customers. You can create the forms with any colours or layout, using the form editor, and create any kind of questionnaires, ranging from multiple choice to matrix question type.
- Lead form: Together with the lead form, which you can create on the system, you can gather the records of those customers who are interested in your products or services, and automatically transfer this information to your sales team.
E-mail List Management Feature:
Synchronize and update your e-marketing list and customer data in a completely secure environment.
The euro.message member management module allows you to carry out tasks such as uploading, downloading, combining, arranging and data de-duplication on all e-mail lists, customer profiles and member segments. In other words, the euro.message account is a mirror of your current database.
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You may upload all your customer data onto the system.
- You can upload customer data and lists, including company name, address, phone numbers and much more on to the system.
- You can use file extensions at euro.message such as .csvi .xls or .txt.
- You can easily transfer e-mail lists in MS Excel to the system.
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You can update the customer information any time you like.
You can manually manage your euro.message lists by using the 'Data Synchronization' service, and you can automatically update your data from any one of your information systems.
- Following each campaign, you can analyse customer behaviour.
- You can quickly start a search within your customer list.
- You can individually apply the channel preferences of each customer.
euro.message never sells or rents the e-mail lists or other customer information. You data is held by very secure systems. -
In order to send out targeted messages, you can separate your database into segments.
With the euro.message tools, you can define new marketing segments within your list, create segments based on opening and hit rates as well as purchasing articles and website navigation.
For instance, you could create a different segment amongst the customers on your contact list who are using product A, and inform these customers about a new opportunity for updating product A. Or, in order to invite someone to a new event, you could create a different group of those people on your list who are above the age of 20 and living in London.
In a nutshell, based on any piece of information present in your account, you can segment your contact list into groups. In addition, you can arrange your customer list into various sections, based on past clicking preferences, results, obtained from campaigns, and answers, stated in the surveys. Thereby, you can send more targeted messages to customer groups which have been divided into different segments.
The segments in your list are dynamic and remain in line with your selection criteria. In other words, you may reuse these segments to analyse feedback from your previous campaigns and to create targeted campaigns.- Contacts, in the X and Y lists, who have opened your messages
- Contacts, who have registered to your e-mail list
- Contacts, who have opened the X message and clicked the Y link
- Contacts, who have answered the second question in the X survey
Survey module
With the survey module you can create as many as online surveys as you wish and send them out to your customers in order to gain more information about the customers.
Module Features:
- In a very short time, you can create an online survey with a professional layout.
- You can either add the survey to your website or send it via e-mail.
- You can copy an existing survey to create a new one.
- You can copy questions within a survey and add new questions.
- New surveys can be created by copying questions from existing surveys.
- Different titles can be created for each survey.
- A introductory paragraph an be added at the beginning of each survey.
- Beginning and ending dates can be set.
- There is no limit for the number of questions.
- There is an indefinite number of answers for each question.
- Based on your preference, it can be composed of one page or many pages.
- The survey can be opened and closed at any time.
Detailed Features:
Questions:
- 14 standard question types.
- 7 advanced question types (matrix, simple sum, ordering and more).
- 3 hidden field question type (inquiry order, login, cookie).
- The answers are listed randomly.
- The questions can be set as obligatory or non-obligatory, based on your preference.
- A value estimation can be set for each question.
- Minimum and maximum values can be set for open ended questions.
- You can require a valid e-mail address for text questions.
Survey Management:
- Archive of questions composed of reusable questions.
- The option to show the page number on each page depending on your preference.
- The placement of the questions and the pages can be changed within surveys.
- The advancements are shown on the customised advancement bar.
- Advancement indicator on each page (e.g: number 3/4).
- The option of showing or hiding of the 'Back' button on each survey.
- The summary of the research data and relating this to the survey findings.
- The summary of the cookie data and relating this to the survey findings.
- The summary of the entry data and relating this to the survey findings.
- Numbering of questions can be set by you.
- An admin e-mail address can be defined for each survey.
Survey Layout:
- Easy-to-update layout and design.
- HTML for header and footer.
- Logo add-in feature for each survey.
- The feature to select text font, style, colour and size for the survey contents.
Reporting Module
Thanks to our reporting tools, you can get a deeper perspective as to how effective your published campaigns were.
This module, equipped with tracking technologies, such as campaign opening, withdrawal from membership, deflected messages, and return rates, allows you to measure the behavior of the target groups as soon as the campaign reaches its target. Thereby, you may instantly see what has worked effectively and what has not, and act immediately in line with this information.
euro.message's web-based interface allows 24-hour access to real time reports, 7 days a week.
- How many e-mails were sent out, and how many were forwarded
- What is the opening percentage rate of the mailing
- Which links were hit the most
- Who opened the mail and continued to the website by clicking
- How many people left your list by opt-out
- The option to create a new list based on campaign results (such as who opened, clicked the mail, with an age over 20)
- Who answered the online survey
- Who used the 'forward to a friend' option and how many people joined your list as a result
- Who used the 'share with social media' function and how many people joined your list as a result
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Detailed reports about returned e-mails
In order to determine whether there is a problem related to the undelivered messages, you can download detailed reports. The reports contain a special error message besides each returning e-mail, so you can understand which are "soft bounce" (the mailings which were not delivered due to the server being overloaded during the time of delivery), and which are "hard bounce" (the mailings which were not delivered due to the fact that the account is no longer used, or due to a mistake made in writing the address). This information can provide you a better perspective regarding the problem, helping you to obtain the information required to reach a solution. - Spam report: By receiving a report listing the reaons for the deflected e-mails, you can understand whether there is any problem with the e-mails being caught by the spam filters.
- Detailed social media report: With this report you can see how many people were receiving your mailings as a result of social media and how many new subscribers you have acquired.
- Detailed Hit Report: If you wish, you can add the euro.message tracking mesurements to your website as well. You can track the links hit via the e-mails being sent over euro.message; and you can track various activities of the e-mail recipients on your website. Thereby, you can determine whether your readers are interested in your web presence, and define which contacts are the most valuable for you.
Individual profile reports
Thanks to the profile reports, you can track the visiting history of each of your contacts. Over time, you can see their activities, the answers they have given in the surveys and lists which they are member of, within the scope of your account.
The synchronization and integration of external databases
euro.message has a vast number of advanced features which enable your external database to be synchronized with your recipient list on euro.message. You can regularly and easily place your external list on euro.message and update it, or exchange your current list for a new one. You may also use euro.message API (Application Programming Interface) in order for both applications to work in sync.
- Automatic updating of your e euro.message contacts based on information coming from a number of external databases
- Within an external application or website, displaying the euro.message contacts and reports.
- Combining the sales team automation and CRM applications with the power of euro.message.
Thanks to the reporting module, you can instantly measure the effectiveness of your e-mail campaigns and customise the reports in accordance with your specific needs. By using these reports, you may define your proposals, tactics, and strategies, thereby increasing the profitability of your campaigns and your sales.
Solutions
euro.message LIVE makes it possible for you to reach your customers at the right times with the most significant messages. It enables the implements you need to describe, perform and optimize the most comprehensive array of marketing campaigns and programs in order to gain maximum efficiency and results.
Why euro.message?
You can manage various interactive marketing campaigns through different channels over a single platform. By utilizing our e-mail, sms, social media and web analysis technologies, you may contact your customer on a one-to-one basis, create sales opportunities, increase customer loyalty and more importantly increase your ROI.
